the second "chinese culture festival," an array of events orchestrated by the center for chinese history and culture at the university of macau, culminated splendidly with the "full love macao" short video contest. this initiative, centered on the theme "full love macao," was dedicated to elevating and inheriting the admirable traditional cultures of the chinese people while concurrently highlighting macao’s unique allure—a blend of diverse cultures harmoniously coexisting with chinese cultural dominance. the contest was designed to enhance local students' comprehension and affinity for their indigenous culture.
the competition saw enthusiastic participation from over 20 teams, which included approximately 50 students from higher education institutions in macao and ambassadors passionate about promoting chinese culture. contestants were encouraged to handpick subjects representing macao's profound cultural heritage, to film and articulate their historical significance and essence. among the competitors, the team "melodies of the fishing harbour" from macao university of science and technology (m.u.s.t.), composed of yuyun zhong (school of business), li qihao (faculty of hospitality and tourism management), and ding yuan (school of liberal arts), distinguished themselves with their outstanding work. their submission, "macao's 'fishing' rhapsody," distinguished by its unique creative concept and deep thematic portrayal, garnered unanimous acclaim from the judges and triumphed with the first prize. in a bid to further disseminate macao's culture, this award-winning piece is scheduled to be broadcast on the bilibili platform, thus allowing an expanded viewership to experience the unique charm and profound influence of macao’s culture.
must winingteam (from left to right) ding, yuan, li, qihao, yu, yunzhong
screenshot of contest video cover
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creative background:
the inspiration for "macao's fishing rhapsody" originates from their understanding of the unique history and culture of the fishing industry in macao. as a small island where east meets west, macao harbors a rich historical heritage and a distinctive geographic landscape. as students experience their first year here, they are filled with a profound curiosity and eagerness to explore, along with many fresh experiences. therefore, they decided to showcase macao's unique fishing village culture and historical relics through a short film format.
creative concept:
the short film aims to display the rich fishing culture of macao. to comprehensively present the diverse facets of macao, they have selected three representative landmarks: the inner harbor pier, a-ma temple, and the guia lighthouse. the inner harbor pier is the heart of fishing culture, the a-ma temple reflects macao's religious traditions, and the guia lighthouse symbolizes macao's maritime history.
as chose to convey the message through a five-minute short film, focusing on the fusion of visual and auditory effects. through melodious music, vivid imagery, and rhythmic narration, they guide viewers through macao's unique spots, creating an emotionally charged and storied atmosphere.
they strive to showcase macao's distinct cultural context and convey the depth of macao's culture. while promoting macao's unique sites, their short film also hopes to encourage the new generation of young people in macao to pay attention to and protect the fishing culture.
